Bene Qualifier calls your inbound and aged lists, asks the two or three questions that decide what gets offered, and writes the answers into your CRM before a rep has opened the record. Your team spends its day on contacts that are already worth a conversation.
A scoring tool ranks leads from what they typed into a form. A qualifier phones them and finds out. Those are different products, and only one of them produces a person who has agreed to a next step.
The agent picks up an inbound lead as it lands and calls it, including in the evening and at weekends. That matters more than it sounds: Harvard Business Review and MIT put a lead called within five minutes at 21 times more likely to qualify than one called at thirty, and Harvard Business Review found that only 1% of B2B companies actually respond inside five minutes.
How the qualifier works a list, step by step →Not a survey. Two or three questions whose answers change what gets proposed — budget shape, timing, decision path, the thing your reps ask on every good call. That block runs a minute to a minute and a half. Those figures are our own prescription, taken from reviewing our founders' own call-centre floors rather than from any study.
The rep opens a record with the answers, the transcript and the agreed next step already in it. Where a lead does not qualify, that is written down too, with the reason, which is what stops the same dead contact being called again next quarter.
Most teams do not lose leads by mishandling them. They lose them by arriving after the buyer has already spoken to somebody else, and then by stopping too early on the ones they do reach.
The MIT Lead Response Study puts the odds of reaching a lead at 100 times higher when the call goes out within five minutes rather than thirty, and Harvard Business Review puts qualification 60 times more likely inside the hour than after a day. MIT and InsideSales found 78% of buyers choose the company that answers first. A queue worked in the order it arrived, during office hours, cannot hit that window.
Salesforce puts the share of marketing leads that never convert at 79%, mostly through poor follow-up. Invesp's industry compilation — vendor-reported rather than peer-reviewed — has 48% of salespeople never making a single follow-up attempt, and sales outreach data for 2026, on the same hedged footing, has 95% of converted leads reached by the sixth attempt. The attempts nobody made are the cheapest pipeline in the business.
Put your own list through the calculator →A qualifier is worth buying in two situations, and both of them are arithmetic rather than ambition. If neither describes your list, the honest answer is that you do not need this yet.
Forms, missed calls, chat handovers and campaign spikes arriving faster than anyone can dial back. The agent takes the whole queue at the same speed on a Tuesday afternoon and a Saturday night, and your reps get the ones that answered the questions.
Old enquiries, lapsed trials, contacts nobody has phoned in a year. Working them by hand is the job every rep postpones, because most of the numbers are dead. Letting an agent find the live ones first turns an unpleasant week into a filtered list.
How we run outbound lists →We would rather lose the deal here than three months in. These are the shapes where a qualification agent does not earn its rate, and we will say so on the first call.
If deciding whether a lead is real needs someone to read a balance sheet, interpret a tender document or weigh a relationship, there is nothing to script. The agent can still book the meeting; it should not be deciding who deserves one.
A few dozen leads a month is a rota problem, not a software problem. Two people with a shared inbox and a rule about calling back inside the hour will beat any agent you buy, and cost nothing to set up.
The agent asks the questions you give it. If the qualification criteria live in one senior rep's head and change by mood, that has to be settled before anything is built — and settling it is usually worth more than the agent.
We build the qualifier on a slice of your real list, score every call it makes, and show you the recordings and the scores before there is a contract to talk about.
We take twenty to thirty of your own recordings to write the first version of the questions, run the agent on a slice of the list, and revise it against new calls monthly. Every conversation is scored on 30-plus parameters by Locator, our QA agent — 100% of calls, not the handful per agent a manual review reaches.
What the platform does on the call →Bene Qualifier is EUR/USD 0.25 a minute excluding VAT, with volume discounts to 25% and a 20% premium if you want it with no commitment. Locator scoring is 0.10 a minute, discounted further by volume. No per-seat licence and no setup fee.
Work out the monthly figure →