ai speech analytics

AI speech analytics that sees every call.

Locator listens to 100% of your calls and shows where your reps are selling, and where they’re losing the customer. It scores every call on 30+ parameters, tuned to your script, with no manual spot-checks.

what it looks like · screen 4

Operators: loss rate against the top quarter’s index

LocatorClient phone line
Period · Aug 3–Sep 1 Cost per lost call Top-quarter index Ticket · show rate 20,000 · 70%
15.2/100
Top quarter · booked 71.8% · index 0.96–1.03
17.2/100
Middle · booked 64.7% · index 0.85–0.95
23.6/100
Bottom quarter · booked 59.1% · index 0.53–0.85
OperatorCallsBookedIndexLost/100Missed stepValue/mo.
Operator 1510358.3%0.8226.2price, objection€3.3K
Operator 1610061.0%0.8326.0objection, price€3.2K
Operator 178964.0%0.9025.8no offer made€2.6K
Operator 212839.3%0.5325.0no offer, objection€1.1K
Operator 0821861.9%0.8518.3step skipped€4.4K

24 operators on the line → 22 took booking requests → 21 in this ranking. Sort by loss/100, by total, or by index. Click a row for that operator’s card.

Illustrative figures — a real clinic phone line, 30 days, operator names replaced with numbers.

what it is

Quality control that misses nothing

A manager only gets through a few percent of calls; the rest stays a blind spot. Locator closes it: every conversation is scored against your criteria right after the call.

100%
of calls monitored
30+
configurable scoring parameters
24/7
scoring never stops

Locator is where the work starts: first we see what your customers and operators actually say, then we launch neuro-agents.

30+ scoring parameters

Scored against your criteria

You tune the parameters to your script, product, and standards. Below are examples from six scoring groups.

01 · sales stages
  • On-script greeting
  • Needs discovery
  • Product presentation
  • Stating the price
  • Upsell and cross-sell
02 · customer handling
  • Objection handling
  • Active listening
  • Interrupting the customer
  • Emotional tone
  • Courtesy and manner
03 · standards compliance
  • Script adherence
  • Stop words and banned phrases
  • Required talk tracks
  • Accuracy of information
  • Sticking to timing
04 · wrap-up
  • Confirming agreements
  • Setting the next step
  • Call summary
  • Proper sign-off
05 · speech and delivery
  • Pace and clarity
  • Hesitations and long pauses
  • Filler words
  • Confident delivery
06 · cross-call analytics
  • Common customer requests
  • Typical objections
  • Why customers say no
  • Where deals are lost
the problem it solves

The calls nobody reviews are still deciding your numbers

A QA team can only ever listen to a slice of what happens on your phones. In our own operations, running call floors ourselves, that slice tops out under 5% — our own operating ceiling, not an industry figure. Everything outside it goes unscored until a deal is already lost.

What a sample leaves uncovered

Under 5% reviewed means over 95% is not reviewed lightly, it is not reviewed at all. A bad call, a missed upsell or a script departure inside that majority stays invisible until a customer complains or a number stops adding up.

Coverage that doesn't have to be hired

Reviewing more calls by hand means hiring, training and keeping more reviewers, and that headcount has to grow with call volume. Locator's coverage is 100% at any volume: a quiet week and a campaign spike cost it the same nothing in headcount.

who it fits

Any team whose calls decide revenue

Locator scores what your business already does on the phone, whatever that call is for. What changes between industries is the checklist, not the method.

Sales floors and contact centres

Every rep, every shift, every script version, scored the same way. You see which operators are closing and which are losing the customer, without waiting for a supervisor to sample a handful of calls.

Collections and appointment-heavy desks

Reminder calls, payment arrangements, booking calls: the same scoring logic applies wherever the conversation decides whether money gets recovered or a slot gets confirmed.

Anyone weighing an AI voice agent

Locator is where most of our clients start, at EUR 0.10 a minute — the lowest base per-minute rate we publish. It shows what your customers and operators actually say before you commit to a neuro-agent built on top of it.

what it does for your business

Not a report for its own sake, sales growth

01

See where money is leaking

Across 100% of calls, you see exactly where customers drop off and which operator is falling short.

02

Objective operator scoring

Locator scores every conversation by the same rules, not selectively, not by gut feel.

03

Higher conversion with zero extra ad spend

You see weak spots down to specific calls and coach the team where it counts. Conversion improves without extra ad spend.

04

A foundation for neuro-agents

Locator data is what the AI operator learns from: we train it on real conversations from your own call history, not canned scripts.

Run Locator on its own as a standalone quality control tool, or as the first step toward launching neuro-agents.

Get Locator
where it stops

What Locator should not be asked to do

Scoring a call is not the same as deciding what happens next. Those boundaries are worth stating plainly, before you buy rather than after.

It scores the call, it doesn't sit on it live

Locator reviews conversations after they end. It does not listen in real time, whisper prompts to an agent mid-call, or intervene in a conversation. Live coaching is a different tool and a different job.

The checklist is yours, not ours

Locator scores against the criteria you give it: your script, your banned phrases, your required disclosures. It will not invent your compliance policy or catch a rule nobody wrote down. Keeping the checklist current as your script changes stays your team's job.

It doesn't decide what happens to a person

A score is evidence, not a verdict. Coaching, discipline or anything affecting someone's job needs a person to look at the specific calls and decide. We would rather say that plainly than let a dashboard number stand in for judgement.

questions buyers ask us

Frequently asked questions

What is Locator?
Locator is our AI voice analytics layer: it listens to 100% of your recorded calls and scores every one against a checklist you set — script adherence, objections, tone, whatever matters to your business — instead of the handful a QA team can get through by hand. It is usually the first thing we build, because it shows us what your customers and operators actually say before we design anything that talks back to them.
How much does Locator cost?
Locator is EUR 0.10 a minute excluding VAT, and the same nominal figure in USD. It is sold as a monthly package of minutes, and minutes above the package are billed at the same rate. Volume discounts run steeper here than on our voice agents: down to -62.5% across the tiers up to 1M minutes a month, against -25% for Bene Hotline, Qualifier and Sales. In Latin America, priced in USD, Locator is $0.05 a minute. Our call cost calculator works the arithmetic through on your own volume.
Is Locator the same as your AI voice agents?
No. Bene Hotline, Bene Qualifier and Bene Sales are voice agents: they talk to your customers. Locator doesn't talk to anyone — it listens to calls your team or your agents already had and scores them. Most clients start with Locator, then use what it finds to brief a neuro-agent; others run it on its own and never launch one.
Does scoring happen live, or after the call?
After. Locator reviews the recording once the call has ended, so it never intervenes in a live conversation. If what you need is real-time prompting for a human agent, that is a different product.
What do you need from us to start?
Access to your call recordings, and a checklist: the script, the banned phrases, the disclosures, whatever you want checked for. Integrations that push results into your CRM or dashboard are wired during the build and confirmed in writing before Locator scores a live call.
What do I get after each call?
A score against your checklist, attached to that specific call, so you can see exactly where it passed or failed rather than a single aggregate number. Across a week or a month, the same data rolls up into where money is leaking and which operator or script version needs attention.
Can I use Locator without launching a voice agent?
Yes. Run it on its own as a standalone quality-control layer over a human team, or as the first step toward a neuro-agent — both are complete uses of it, and nothing about the pricing or the build assumes you will do the second.
from the blog

Further reading

Outsourced call center vs AI voice agent: what the quote leaves out

An outsourced call center quote leads with one rate, and the invoice can carry more lines than that.

Read the article →

Inbound call script: the frame, and why it is not a cold call in reverse

A cold-calling script has to earn the right to the conversation.

Read the article →

What a voice agent should never be asked to handle

Most teams decide what a voice agent should say.

Read the article →

Listen to your own calls before you script an AI voice agent

Write an AI voice agent’s script from your own recorded calls.

Read the article →

A speech-analytics report: where the money actually is

A compliance percentage on a dashboard does not tell you what to fix first.

Read the article →

What is AI speech analytics, and what does it actually catch

Every provider says it “listens to your calls.” Here is what speech analytics actually is, what it checks call by call, and how it differs from a QA team's spot check.

Read the article →

What a CRM system does — and who actually makes the call

A CRM system is the shared memory of a sales team: every customer, every promise and every next step in one place rather than in one person's phone.

Read the article →

Objection handling: four steps that work on any objection

An objection is missing information or missing trust, and the same four steps work on every one of them: hear it out, accept the doubt, find the cause, answer.

Read the article →

The price objection: what “too expensive” actually means

“Too expensive” is only about price on the surface: three different problems hide under it, and answering the wrong one costs you the margin.

Read the article →

The “I’ll think about it” objection: four things it means

“I’ll think about it” is the politest way a deal dies, and four different situations hide behind the sentence — only one of them is an actual refusal.

Read the article →

Sales stages: what happens at each step, and where the call breaks

Sales stages are a map, not a text: five steps, each with a task and a signal that it is actually finished, and one place where most calls break.

Read the article →

Sales scripts: the call frame, the mistakes, and a full example

A working phone script is a decision tree, not a monologue: seven blocks, 2-3 qualification questions that change the offer, and a last block with a date in it.

Read the article →