Nobody was reading the email
This is a real case from one of my clients. The company is under NDA, so I can’t name it. I can tell you it’s a large employer in Mexico with tens of thousands of employees, and that it wanted to diversify the channels it used to talk to them.
They came to me with what they needed to get across: company news and events, and every HR moment employees should know about.
All of it went out by email, and in their words, nobody reads email. Everyone’s busy, the message lands in the mailbox with everything else and just gets lost.
Could an AI agent call everyone?
So they asked me whether they could call their employees, with an AI agent phoning each person about an event coming up, a change in the company they should know about, or maybe a weather problem people should be careful about.
I said yes.
Technically, these are outbound calls, the kind we describe on our AI outbound calling page, except that here the people picking up were the client’s own staff.
What happened when the agent called
At this company, about 10% of employees read the emails. Far fewer clicked on anything or did anything with them.
On the phone, about 70% of this client’s employees answered the AI agent’s call.
And they listened: this client’s average call lasted more than a minute, long enough for the agent to give people the information and interact with them.
Where these figures come from
These are one client’s results as I give them, rounded: about 10% of employees read the email, about 70% answered the call, and the average call lasted more than a minute. The client is a large employer in Mexico and it’s under NDA, so I can’t name the company or its sector, and I’m not giving the period the figures cover. It’s one company, and I wouldn’t use these numbers to predict what another company will get.
What I take from it
It means the AI agent could inform people and interact with them, and it was a great way to improve communication inside the company. I can’t publish the client’s name, but I still think it’s a really good case, which is why I wanted to write it up.