pricing

AI voice agent pricing

Three AI voice agents answer, qualify and sell on the phone, and Locator scores the calls your own team makes. Each is priced per connected minute and sold in monthly packages: the bigger the package, the lower the rate. Minimum purchase: 3,000 minutes a month, at each product's Base rate.

Base package rates excl. VAT, in the currency of your region. The rate card below lists every market.

rate card

Four products, each billed by the connected minute

Bene Hotline answers inbound calls, Bene Qualifier qualifies leads and Bene Sales carries the conversation through to an order. Locator, a separate product, scores the calls your human team makes. Prices in euros, pounds and dollars use the same figure; Latin America has its own card, in US dollars.

Prices per minute

LocatorAI Speech Analytics€0.10 · £0.10 · $0.10Latin America: $0.05
Bene HotlineType 1 · reception€0.20 · £0.20 · $0.20Latin America: $0.10
Bene QualifierType 2 · qualification€0.25 · £0.25 · $0.25Latin America: $0.15
Bene SalesType 3 · selling€0.30 · £0.30 · $0.30Latin America: $0.20

Base rates excl. VAT, on the Base package of 25,000 minutes a month; the figure is the same in EUR, GBP and USD, and Latin America is priced in USD. Bigger packages lower the rate, by up to 25% for the agents and 62.5% for Locator. Minimum purchase: 3,000 minutes a month, at each product's Base rate, so Locator 300, Bene Hotline 600, Bene Qualifier 750 and Bene Sales 900 a month (Latin America: 150, 300, 450 and 600).

monthly packages

The bigger the package, the lower the rate

The three agents share one ladder of monthly packages, and Locator has its own, steeper one. Minutes above a Locator package are billed at that package's rate.

AI agents in EUR, GBP and USD

Minutes a monthDiscount on BaseBene HotlineBene QualifierBene Sales
25,000 Base–0.200.250.30
50,000−5%0.190.23750.285
100,000−10%0.180.2250.27
200,000−15%0.170.21250.255
400,000−20%0.160.200.24
1,000,000−25%0.150.18750.225

AI agents in Latin America, in USD

Minutes a monthDiscount on BaseBene HotlineBene QualifierBene Sales
25,000 Base–0.100.150.20
50,000−5%0.0950.14250.19
100,000−10%0.090.1350.18
200,000−15%0.0850.12750.17
400,000−20%0.080.120.16
1,000,000−25%0.0750.11250.15

Locator, for the calls your human team makes

Minutes a monthDiscount on BaseEUR, GBP or USDLatin America, USD
25,000 Base–0.100.05
50,000−12.5%0.08750.04375
100,000−25%0.0750.0375
200,000−37.5%0.06250.03125
400,000−50%0.050.025
1,000,000−62.5%0.03750.01875

The smallest purchase

Minimum purchase: 3,000 minutes a month, at each product's Base rate.

ProductEUR, GBP or USD a monthLatin America, USD a month
Bene Hotline600300
Bene Qualifier750450
Bene Sales900600
Locator300150

Rate per minute, excl. VAT: the package price divided by its minutes, shown for reference.

what you pay for

What is billed, and what comes with the package

01

Every connected minute

Billing counts every connected minute, voicemail included. A dial that rings out has no connected time to bill.

02

Call analytics in the package

Call analytics on the agent's own calls is included in the package and is not charged separately. Locator is a separate product, for the calls your human team makes.

What Locator checks on every call →
03

Prices excl. VAT, set by region

Every price on this page excludes VAT. Europe pays in euros, the United Kingdom in pounds and the rest of the world in US dollars, all at the same figures. Latin America has its own, lower card in US dollars.

Add-ons, each available on its own

Add-onWhat it isPrice
Mystery ShopperAI test calls to your own sales team: a crash test of how it sells0.25 a minute in EUR, GBP or USD, at the Bene Qualifier rate; Latin America $0.15
Voice CloneA voice of your own for the agent, for consented, identified use only50 per voice in EUR, GBP or USD, the same in Latin America
Storefront and MirrorStorefront audits your website and product packaging; Mirror audits your reviewsOn request
compared with developer platforms

Paying for the parts, or paying for the agent

Vapi, Retell and ElevenLabs publish their prices too. Their pricing pages, read on 30 October 2026, describe a different model: each minute is priced from its components, and the agent is built on the platform.

Developer platforms: a minute made of parts

Vapi bills a minute fee of its own and passes through the charges of the transcription, language-model and voice providers at cost. Calls over an outside carrier are billed by that carrier. Retell's price per minute adds together the charges for the language model, its voice infrastructure, the text-to-speech voice, telephony and the add-on features you switch on. ElevenLabs sells plans that include call minutes, charges for minutes beyond the plan and lists language-model usage at cost. Your own team or an integrator builds the agent on the platform, so the rate moves with the components they choose.

Benerra: a published rate for each product

Each Benerra product has a published rate per connected minute, set by the package you buy. We build the agent for your business and connect it to your CRM and telephony. Call analytics on its calls is included in the package. To compare on your own numbers, enter your call volume in the calculator.

Estimate the cost of your calls →
questions about pricing

Frequently asked questions

How much does an AI voice agent cost per minute?
On Benerra's Base package of 25,000 minutes a month, Bene Hotline costs €0.20 a minute, Bene Qualifier €0.25 and Bene Sales €0.30. Locator, which scores your human team's calls, costs €0.10. These rates exclude VAT and carry the same figures in GBP and USD. In Latin America the card is in US dollars: Bene Hotline $0.10, Bene Qualifier $0.15, Bene Sales $0.20 and Locator $0.05. Bigger packages lower the rate, by up to 25% for the agents and 62.5% for Locator.
Is voicemail billed?
Yes. Billing counts every connected minute, voicemail included. A dial that rings out has no connected time to bill.
What is the smallest amount I can buy?
Minimum purchase: 3,000 minutes a month, at each product's Base rate. That comes to €600 a month for Bene Hotline, €750 for Bene Qualifier, €900 for Bene Sales and €300 for Locator, the same figures in GBP and USD. In Latin America the amounts are $300 for Bene Hotline, $450 for Bene Qualifier, $600 for Bene Sales and $150 for Locator.
Do the prices include VAT?
No. Every price on this page excludes VAT, in every market.
Why is the figure the same in euros, pounds and dollars?
The rate card sets one figure for the three currencies: Bene Hotline is 0.20 a minute in EUR, GBP and USD alike. You pay in the currency of your market, and no exchange rate is applied. Latin America has its own card, in US dollars.
Is call analytics charged separately?
No. Call analytics on the agent's own calls is included in the package. Locator, a separate product with its own rates, scores the calls your human team makes.
How do I estimate my monthly cost?
Start from the connected minutes you expect in a month: the number of calls times their average length. The calculator works out the cost for that volume and compares a minute of the agent with a minute of your own call center.